People are selling their homes online in greater numbers than ever before. However, given the popularity of the online marketplace, you are likely to face some stiff competition! We’ve compiled our favorite tips to help you stand out and sell your home quickly!
Go Where The Buyers Are:
You can choose from a number of online listing sites. Look into some local listings. What sites come up first when you do a search? Frequently, the top sites are Zillow and Trulia. Whether you like them or hate them, they know how to generate real estate traffic. When you list something on the MLS, it is very likely that it will be picked up by one of these major sites. Whether or not you advertise with them, you’ll want to make sure your properties are showcased well.
There are services that will syndicate your listing to numerous top sites, allowing you to enter your information only once. However, make sure to check your listing on all sites on which it was shared. Data can sometimes get mixed up when automation is used.
Consider Premium Listings:
When you conduct a property search on any major website, you will notice that certain properties consistently appear at the top. They paid money to be at the top. Just as the Agents you see over and over again paid to have their name appear first. It may be worth the extra cost to place your listing at the top if you want to give your property instant traction.
Create a Property Specific Website:
Building a property-specific website is a unique and interesting way to sell your home over the internet. You won’t have to spend much to get started with a simple website and domain name. With a little SEO, content, and pictures, you can quickly create a site to showcase your house that can compete with the big advertisers.
Use Amazing Photos:
A picture is worth a thousand words, and they are completely correct. Make sure your house is described as “Stunning, spacious, and immaculate!” rather than “Dated, cramped and dingy!” When buyers see a photo of your home, it tells them whether or not they want to pursue it further. Many buyers may find it difficult to imagine themselves in your home if it is full of personal belongings. Put your knick-knacks and decorative items away to get a head start on packing. Clean up your home and then hire a professional photographer to take photos of it. Look through a few listings. Take note of who paid for a professional service, and who took cell phone photos from the street.
Use an Accurate Description of the Property:
Provide as much information as possible about the property. Disclose any defects, but do not overlook the details that could be a selling point for a particular buyer. If you have recently re-done the roof, mention it. If there is a large and bright kitchen, you should mention it.
Watch Your Words:
When people are house hunting, the listings can all begin sounding alike and running together. A lack of adjectives will cause every property to be “beautiful” and “cozy.” Don’t blend in with the crowd! Use colorful language to make your listing stand out from the rest. Don’t just gloss over the ad, using generic words to describe your property.
Use Data To:
Acquiring, understanding, and using data will almost guarantee you a quick sale. Using data, you will be able to:
- Run comps of recently sold properties in the area.
- Locate and contact the best agents in town. Online reviews will ensure you find the agent that is best for you!
- Study market trends for real estate in your area. Ask questions such as: when is the best time of year to sell my Raleigh house? What are the current buyer demographics?